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Online Content Marketing as an Emerging Brand
Getting Started with Your Brand Story Content marketing is a hot topic these days, one of the trends du jour, and it can feel overwhelming, especially to an emerging brand with limited resources and a...
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Women’s Marketing, Inc. Announces West Coast Expansion, Led by iFabbo Founder...
Westport, CT-based media agency Women’s Marketing, Inc. is announcing its new California offices to be led by beauty industry veteran Sinead Norenius. Norenius comes to Women’s Marketing with deep...
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Brand Sponsored Events: a Q&A With Carrie Byrne Putelo
Carrie Byrne Putelo, Vice President and Group Publisher of OK! Magazine, with Kendra Wilkinson enjoying the night at a high-profile event. Carrie Byrne Putelo, Vice President and Group Publisher of OK!...
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Hair Care Market Trends – Part 1
While hair care products are a staple in nearly every woman’s beauty cabinet, the market is far from saturated. At Women’s Marketing, we see slow but steady rates of growth that are expected to...
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Hair Care Market Trends – Part 2
Yesterday, we discussed a couple hair trends that the Women’s Marketing strategy team see as significant in helping brands better segment their consumers based on their needs. As brands cope with...
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